You can still see clickthroughs even when you set the maximum bid per click to lower than the bid that Pinterest recommends, so you can try this method as a safety net of sorts for your campaign. If you’re new to the world of Pinterest ad campaigns, consider starting with a budget of $5 per day to test the waters and experiment. Promoted Pins are great for short-term seasonal campaigns as well. As far as choosing which pins you want to promote, it’s a good idea to start with those that have already done well organically. Unless you are a big brand with a HUGE advertising budget and your goal is to simply raise awareness about your brand, this is the only type of campaign that will be worth the investment. The only form of paid advertising on Pinterest you should ever use is Traffic Campaigns. Pinterest, in particular, is the perfect place to see an ROI on ad spend- results that continue far beyond the time the ad campaign runs.īelow is my beginner’s guide to paid advertising on Pinterest, so read on if you’re ready to increase your impressions and watch traffic and engagement soar. In the realm of online business, paid advertising on social media channels is a strategic way to drive targeted engagement to your content and attract qualified leads (i.e., people who would actually consider buying from you or engaging with your content in ways that make you money).
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